HOME DECOR
Flooring America and Canada & International Design Guild are comprised of hundreds of small businesses that are part of a co-operative, selling a wide array of flooring products internationally. Flooring America and Canada stores promote their family-friendly flooring, while International Design Guild is known for ultra-luxury, high end products sold to both designers and home owners.
As a lead graphic designer for these brands, I created and ideated social media content – graphic design, animation and photography and video for the majority of the seven years working with this client group.
Agency: Kel & Partners
Pandemic Pivot
During the Covid pandemic, Flooring America & Canada and International Design Guild created programs to allow customers to shop safely from home.
Promoting these programs on social were a major focus of social cadence with videos and graphics explaining the process.
Interior Design Trends in Motion
Content strategy for these for these brands relied heavily on reels to spread brand awareness for new followers, celebrate trends and educate the audience on product.