TECHNOLOGY
As an Art Director for SimpliSafe’s creative marketing department, I ideate, create and art direct multi-channel marketing content that highlights SimpliSafe’s cutting-edge technology, increases brand awareness and supports the organization’s mission: “every home secure”.
Graphic Design
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Art Direction
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Animation
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Pre-Production
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TV
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Digital Advertising
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Social Media
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Post-Production
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Graphic Design 〰️ Art Direction 〰️ Animation 〰️ Pre-Production 〰️ TV 〰️ Digital Advertising 〰️ Social Media 〰️ Post-Production 〰️
Outdoor Monitoring Product Launch Case Study
SimpliSafe recently launched a new outdoor camera product and service – allowing monitoring agents the ability to see and speak to intruders, deterring crime in real time.
I was involved in many aspects of this launch, from photo and video art direction on shoot location, to from pre- and post-production, photo editing, designing site graphics and creating animations and collaborating with illustrators to bring the product and service to life on the below product page.
Site:
Copywriting: Ben Johnston, Brian Donovan
Site Design: James Brooks, Rachel Newborn
Illustration: Peter Cobo
Video:
Creative Direction: Brendan Stephens
Copywriting: Brian Donovan
Production: Plaid Pony Productions, Pretty Awesome, Bonnie Madeiros
Fully Integrated Marketing Campaign Work
For the past two years, I have led creation of SimpliSafe’s latest “peak” marketing campaign design system – a multi-channel, global campaign utilized during the industry’s most significant sale season.
Paid & Organic Social, Partner and CRM Email, Display, Podcast, Native Ads
Yahoo Native
Amazon Display
UK Black Friday
MorningBrew Newsletter Headers
Social - Paid and Organic
Halloween
UK Holiday
Spotify
Multi-Media Digital Design
Multi-Media Digital Design
With a focus on digital design, I have honed a broad range of skills: motion design, video editing, image compositing, AI integration and of course, graphic design.
SimpliSafe “Wrapped” - Organic Social
Yahoo Interactive Ad
Paid Social Video