TECHNOLOGY
As an Art Director for SimpliSafe’s creative marketing department, ideate, create and art direct multi-channel marketing content that highlights SimpliSafe’s cutting-edge technology, increases brand awareness and supports the organization’s mission: “every home secure”.
Graphic Design
〰️
Art Direction
〰️
Animation
〰️
Pre-Production
〰️
TV
〰️
Digital Advertising
〰️
Social Media
〰️
Post-Production
〰️
Graphic Design 〰️ Art Direction 〰️ Animation 〰️ Pre-Production 〰️ TV 〰️ Digital Advertising 〰️ Social Media 〰️ Post-Production 〰️
Outdoor Monitoring Product Launch Case Study
SimpliSafe recently launched a new outdoor camera product and service – allowing monitoring agents the ability to see and speak to intruders, deterring crime in real time.
I was involved in many aspects of this launch, from photo and video art direction on shoot location, to from pre- and post-production, photo editing, designing site graphics and creating animations and collaborating with illustrators to bring the product and service to life on the below product page.
Site:
Copywriting: Ben Johnston, Brian Donovan
Site Design: James Brooks, Rachel Newborn
Illustration: Peter Cobo
Video:
Creative Direction: Brendan Stephens
Copywriting: Brian Donovan
Production: Plaid Pony Productions, Pretty Awesome, Bonnie Madeiros
Digital Campaign Work
I led creation of SimpliSafe’s latest “peak” marketing campaign design system – a fully integrated, multi-channel campaign utilized during the industry’s most significant sale season.
Paid & Organic Social, Partner and CRM Email, Display, Podcast, Native Ads
Meta Ad
UK Meta Ad
MorningBrew Newsletter Placement
Meta Ad
Digital Work
I design, animation, edit video and composite imagery for paid and organic social, native and display ads and more.